Liverpool FC announce new partnership deal

Liverpool has announced a new partnership with the Lavazza Group making them the club’s official coffee partner in the United Kingdom.

The Italian coffee will be sold exclusively throughout Anfield to 54,000 supporters in attendance each matchday.

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Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: “Lavazza is synonymous with excellence, tradition and passion for its coffee, in the same way that we are with football, so it’s a pleasure to be welcoming them to the Liverpool FC family.

“We’re very much looking forward to working together, strengthening their presence here in the UK and providing our supporters with an incredible authentic coffee experience when visiting our Anfield home.”

David Rogers, Lavazza UK managing director, commented: “At Lavazza UK, we are immensely proud to be further strengthening our presence in the United Kingdom through new partnerships with one of English football’s greatest teams.

“It is a move that allows us to reach consumers with our authentic Italian coffee experiences not only first-hand in the stadium, but also through a multitude of other touchpoints year-round, potentially reaching tens of millions of Liverpool FC fans.”

From November 1, Lavazza’s product offering will be available in all Anfield Stadium hospitality boxes and lounges, and from all bars and concourse kiosks throughout the stadium.

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Source: anfieldhq.com